Monday, July 11, 2016

European Communication Monitor 2016

Based on responses from 2,710 senior professionals from 43 countries, the European Communication Monitor 2016 reveals that more than 70 per cent of European communication professionals believe that big data will change their profession but only a minority has a comprehensive understanding of the topic. Three out of four respondents agree that communication activities should be aligned with the external algorithms of search engines or social media platforms. Yet only 21 per cent state that their communication departments or agencies have implemented such routines. Even fewer use the power of algorithms proactively for automatically adapting or creating content.

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