By Amybel Sánchez de Walther, IPRA President
- a) in the guidelines from the knowledge, profiles, values and culture that are desired to be spread originate;
- b) the contributor or the employee (leaders, middle-ranking officials, workers) who work for the organisation;
- c) the working groups from the different areas that comprise the company; and
- d) the culture that is built on and arises out of the former ones.