The
European
Communication Monitor is the largest transnational survey on
strategic communication worldwide. 2,777 communication
professionals from 42 countries participated in 2014. The
ECM 2014 edition
covers
issues like mobile communication, drivers of job
satisfaction for communicators, career development,
networking and mentoring, influence of new technologies on
daily job routines, gender issues, and characteristics of
excellent communication departments - based on a new
approach to identify outperforming functions.
Based on responses,
the monitor reveals that the digital age enriches the jobs of
professional communicators, yet many are still struggling to find new
working routines. Communicating with stakeholders at any time is the
most important aspect of mobile communication for six out of ten
communicators in Europe. Although a third of organisations have
implemented apps for smartphones and tablets, more than 40 per cent are
not planning to use such tools for strategic communication. In contrast,
61 per cent already employ mobile corporate or organisational websites.
While 84 per cent state that new ways of communication are enriching
their jobs, 73 per cent also say that their daily work pressure is
steadily increasing and only 57 per cent know how to handle the constant
information flow.
The results have been released by the European Public Relations
Education and Research Association (EUPRERA) and the European
Association of Communication Directors (EACD), kindly supported by
Communication Director magazine and sponsor Ketchum.
They are available online auf der Website des European Communication Monitor.
A
flyer with 10
Starting Points (PDF) highlights key results and
invites to join the discussion.
The highlights are also presented in a YouTube video.
The ECM 2014 has been conducted by a research group of professors from
renowned universities in 11 countries, led by Professor Dr. Ansgar
Zerfass. Lucky winners of the special draw of five Lomography Cameras
are Heather Turnbach (Switzerland), Mladen Bubonjić (Bosnia and
Herzegovina), Charlie Miller (UK), Lillian Phillips (Greece), and Anine
Stiansen (Norway).
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