Wednesday, February 26, 2014

CIPR State of the Profession report reveals PR at a crossroads

The Chartered Institute of Public Relations (CIPR) has today published the results of the 2013/14 ‘State of the Profession’ survey reporting on the opinions of over 2,500 public relations professionals on issues and trends impacting current practice, standards, budgets and skills.

The 2013/14 ‘State of the Profession’ survey highlights that whilst nine out of ten respondents wish to be acknowledged as ‘professional’, results indicate a practice which seemingly struggles to embrace its desired professional ambitions. This is emphasised by the low level of academically or professionally qualified practitioners in PR and an overwhelming preference for ‘on the job’ experience as the most important indicator of professional standards.

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