Thursday, January 30, 2014

Bain& Company: The age of curation: From abundance to discovery

Bain & Company has conducted a global survey measuring how people consume culture in the form of digital media - video, music, e-books and video games. By surveying more than 6,000 consumers in Europe, the US and the BRIC (Brazil, Russia, India and China) countries, we learned about changing preferences for how they watch, listen, read and play.

The survey results highlighted three key trends in 2013:


• The rise of individual and social consumption driven by smartphones and tablets;
• The end of content scarcity as digital distribution achieves ubiquity;
• A shift away from ownership enabled by “always-on” networks.


More: The age of curation: From abundance to discovery - Bain & Company - Publications

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