Sunday, January 26, 2014
The 10 major trends which will influence us most in 2014 are triggered by the ongoing digitilisation of our private and professional lives. The overarching themes are the shift to mobile and visual communications, the need for measurement, purpose and evidence, and the increasing speed with which the different communication disciplines are merging towards an integrated approach, and hence the need for thoughtful, transparent approaches. Let’s have a look at these major trends in a bit more detail: 10 Global Communications Trends.
Source: Burson-Marsteller, 2014