Thursday, January 30, 2014

Bain& Company: The age of curation: From abundance to discovery

Bain & Company has conducted a global survey measuring how people consume culture in the form of digital media - video, music, e-books and video games. By surveying more than 6,000 consumers in Europe, the US and the BRIC (Brazil, Russia, India and China) countries, we learned about changing preferences for how they watch, listen, read and play.

The survey results highlighted three key trends in 2013:

• The rise of individual and social consumption driven by smartphones and tablets;
• The end of content scarcity as digital distribution achieves ubiquity;
• A shift away from ownership enabled by “always-on” networks.

More: The age of curation: From abundance to discovery - Bain & Company - Publications

Sunday, January 26, 2014

10 Global Communications Trends

The 10 major trends which will influence us most in 2014 are triggered by the ongoing digitilisation of our private and professional lives. The overarching themes are the shift to mobile and visual communications, the need for measurement, purpose and evidence, and the increasing speed with which the different communication disciplines are merging towards an integrated approach, and hence the need for thoughtful, transparent approaches. Let’s have a look at these major trends in a bit more detail: 10 Global Communications Trends.

Source: Burson-Marsteller, 2014