This is the blog of Communtia GmbH (www.communtia.ch), an owner-run communications management consultancy with tried-and-tested expertise in the areas of strategy, change and crisis communication, as well as in organizational development. It helps you, your company, your organizations and your team to develop and implement strategic communications projects in challenging situations.
Monday, July 29, 2013
"Science of Persuasion" - or what is PR?
This interesting short video on the "Science of Persuasion" made me think what public relations really is. I would recommend that all marketing people have a look into it before planning a new campaign.
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